Chekhov's Mistress

Book Trailers?

by Bud Parr


Book Trailers can be fun, but I’ve yet to form an opinion of them in terms of what they mean to books. You could say that they dumb-down a book by assuming that readers need to be enticed by Video, for God’s sake, to get them to read a book. Also, what does seeing a trailer do for the images you form of a book in your minds eye? I know that I never want to see a film of a book before I’ve read it, mostly for that reason.


But thinking outside of myself I think that book trailers could help when books compete for attention with so many other media and if younger generations are to continue to be readers than perhaps its smart for the book industry to appeal to them through a (more?) familiar medium.


These are just the beginnings of speculations on the topic that came to mind when I saw a post at the Words Without Borders blog on Bouillier’s The Mystery Guest. I had heard good things about the book, but the video was so kitschy that I was completely turned off by it – I don’t think I would even be tempted to pick up the book in the bookstore to see any more.


If you don’t know it, there happens to be a blog – run by the folks at the Book Standard – specifically about book trailers, called Book TrailerPark. Mentioning that site again is pretty gracious of me being that the best they could say about my avant-garde  clip was…“While the voices in the fan-made video are annoying, at least it keeps me awake.” humph, I say


Note to the BTP folks, if you ever happen over here: if you’re going to run a site dedicated to video please understand that when you post quicktime movies on your site they all start to download at once on people’s computers when they hit the page and it’s even worse when you’ve unwittingly set them to start playing automatically. double humph




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