Chekhov's Mistress

Secret to Publishing Success: Inspired Writing, Niche Marketing

by Bud Parr

Daniel Rodosh writes in The New Yorker (”The Good Book Business,” Dec-18) about the perennial best selling book, The Bible, a half-billion dollar a year business: “Bible publishing in the twenty-first century involves an intersection of faith and consumerism that is typical of contemporary American evangelicalism.”



Having just replaced my old KJV, I was impressed with the morphing of The Good Book to meet all sorts of ages, needs and budgets and ways of studying or even carrying.



Actually, more interesting, but totally different angle on The Bible is a piece in the IHT on the translation history of the bible (”The Shaping of The Bible,” Dec-8), which is, pardon me, one of the greatest publishing stories ever told.

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