you buy a bottle of wine because it has a picture (the picture) of Proust on the label.

And, as you might guess, it’s not that good. It was cheap and had a screw top, so I knew what I was getting into, but since I don’t like to waste, I’m drinking it as I write this. What I can’t figure out is why? Why the picture of a French writer on a bottle of California wine? What’s more, it’s the same picture glaring at me from the volumes of ISOLT that I’ve not yet read.
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